Immersion seems to be everywhere; a word used a million ways. Paragon Universe puts the term to task by engulfing all of the audience’s senses in the story world, with various levels of audience participation as they engage with actors.

Physical immersion is not virtual reality or a digital experience. Paragon Universe creates physically immersive experiences. Sometimes you are an observer and sometimes you become a part of the story. Guests interact with characters in real life. The story is taking place all around you in a story world environment with scenery.

Digital elements are never the centerpiece of Paragon Universe, they take a backseat to serve a complimentary purpose to in-person experiences.

Digital immersion places the audience in digital landscapes and stories. The experience is centered on the digital or virtual experience. Digital immersion can be online or in person using projections or other technologies.

We create in the customer/guest experience, employee experience, and community experience arenas.

People come to us when they want “out of the box”, crave an infusion of innovation and artistry, desire transformative connection, and need creative direction.

Not everything we create is immersive theater. Most experiences are story driven and all are artistic. Our experiences are semi-permanent, permanent, annual, short or long-running experiences, programs and spaces. We do not create one-off, 1 day events at this time.

We design for hoteliers, retailers, restaurants, communities, companies, private social clubs and groups.